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Duhigg Charles - The Power of Habit – Why We Do What We Do in Life and Business

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Автор: Duhigg Charles
Название: The Power of Habit – Why We Do What We Do in Life and Business
Жанр: Психология
Аннотация: A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.Marketers at Procter Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern-and with a slight shift in advertising, Febreze goes ...
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Duhigg Charles
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The Power of Habit – Why We Do What We Do in Life and Business