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Chapter 1 - WEAPONS OF INFLUENCE

Chapter 2 - RECIPROCATION
The Old Give and Take...and Take

Chapter 3 - COMMITMENT AND CONSISTENCY
Hobgoblins of the Mind

Chapter 4 - SOCIAL PROOF
Truths Are Us

Chapter 5 - LIKING
The Friendly Thief

Chapter 6 - AUTHORITY
Directed Deference

Chapter 7 - SCARCITY
The Rule of the Few

Epilogue - INSTANT INFLUENCE
Primitive Consent for an Automatic Age

NOTES

BIBLIOGRAPHY

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