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Foreword
FIVE SECRETS TO STARTING A BUSINESS
PEOPLE POWER
NICE GUYS CAN FINISH FIRST
THE WEAKEST LINK
BUSINESS PHILOSOPHY
SCREW YOU, GOLIATH!
THE IMPORTANCE OF NOT BEING EARNEST
THE PERFECT PITCH
THE OPPORTUNITY OF RISK
PRIVATE SPACE
THEY SAY
A PERFECT 10
IF YOU NEVER MAKE MISTAKES
THE CUSTOMER’S ALWAYS RIGHT
BRAND AWARENESS
STEVE JOBS
FIRST IMPRESSIONS ARE HUGE
TO WIN THE WAR ON DRUGS
SCIENCE: THE LAST FRONTIER
CHOCKS AWAY
LIKE A FINE WINE
WHAT’S IN A NAME?
SO, YOU WANT TO BE CEO?
THE CHINESE PLATE TRICK
HOW TO BAKE AN ENTREPRENEUR
CHANGE IS IN THE AIR
DON’T LIKE THE SECOND OPINION?
BREAKING UP
IF I COULD DO IT ALL OVER AGAIN
MORE WALKING AND TALKING
ACCIDENTS HAPPEN
REACH FOR THE SKIES
SUSTAINABLE ENERGY
NEW VENTURES
GET BIG
SELLING CUSTOMERS IS EASY
WHAT IS SUCCESS?
WHEN GOING WALKABOUT
SURVIVING A DOWNTURN
RISING ABOVE IT ALL
LIVING THE BRANSON LIFE
EARLY ENDEAVOURS
CHANGE IS GOOD
MANAGING THE LAUNCH
A SHOCKING REVELATION!
A NOOSE AROUND THE NECK
TODAY’S FAILURE
REAL CHANGE FOR GOOD?
BE A LEADER
GREAT CUSTOMER SERVICE
CAN BAD NEWS BE GOOD NEWS?
CHOOSING A PARTNER
INVEST IN YOUR PEOPLE
THE DAY THE MUSIC DIDN’T DIE
GOOD TRAINING
REBRANDING
SOCIAL SERVICES REDEFINED
A-B-C-D
EMPOWERMENT AND APPRECIATION
LAUNCHING A BUSINESS
KEEP AN EYE ON THE DETAILS
THE LONELY ENTREPRENEUR?
THE PLANET’S PROBLEMS
‘LET’S SHAKE ON THAT’
OFFICE RELATIONSHIPS
EARN YOUR CUSTOMERS’ TRUST
TO WORK BETTER
STRIKE UP THE BRAND
SHARING LIFE’S LESSONS
POWER TO THE PEOPLE
WATCHING YOUR WAISTLINE
WHAT’S BETTER THAN A HANDOUT?
HOME AND/OR OFFICE
KICK-START THE ECONOMY
RULES OF THE ROAD
SCHOOL OF HARD KNOCKS
ACKNOWLEDGEMENTS
About the Author
INDEX
Copyright
