The Importance of First
The “Game-Changing” Economy
From Easy Times to Tough Times
A Warning about Books
Doom and Gloom Is the Time to Boom
CHAPTER 1. Four Responses to Economic Contractions
The Cheerleader Response
Old School Response
The Quitter Response
Advance and Conquer
Surviving Recessions
CHAPTER 2. Power Base Reactivation
The Call
CHAPTER 3. Past Client Reactivation
CHAPTER 4. The Most Effective Call to Advance and Conquer
CHAPTER 5. Converting the Unsold
CHAPTER 6. Multiply through Existing Clients
CHAPTER 7. Delivering at “Wow” Levels
CHAPTER 8. The Importance of Price
CHAPTER 9. Activate Second Sale to Boost Profits
CHAPTER 10. The Value-Added Proposition
CHAPTER 11. Act Hungry
CHAPTER 12. Expand Acceptable Client Profile
CHAPTER 13. Effective Marketing Campaigns
CHAPTER 14. Repackaging for Increased Profits
CHAPTER 15. The Power Schedule to Advance and Conquer
CHAPTER 16. An Advance-and-Conquer Attitude
CHAPTER 17. Your Freedom Financial Plan
CHAPTER 18. The Most Important Skill Needed to Advance and Conquer
CHAPTER 19. The Unreasonable Attitude
Conclusion
How to Guarantee Your Position
Afterword