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Malcolm Gladwell
 
What the Dog Saw: And Other Adventures

Preface

1.

2.

3.

4.

PART ONE.OBSESSIVES, PIONEERS, AND OTHER VARIETIES OF MINOR GENIUS

The Pitchman

The Ketchup Conundrum

Blowing Up

True Colors

John Rock’s Error

What the Dog Saw

PART TWO.THEORIES, PREDICTIONS, AND DIAGNOSES

Open Secrets

Million-Dollar Murray

The Picture Problem

Something Borrowed

Connecting the Dots

The Art of Failure

Blowup

PART THREE.PERSONALITY, CHARACTER, AND INTELLIGENCE

Late Bloomers

Most Likely to Succeed

Dangerous Minds

The Talent Myth

The New-Boy Network

Troublemakers

Acknowledgments

About the Author