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Prologue
PART I
The Two-Tiered Brain
CHAPTER 1
The New Unconscious
The hidden role of our subliminal selves … what it means when you don’t call your mother
CHAPTER 2
Senses Plus Mind Equals Reality
The two-tier system of the brain … how you can see something without knowing it
CHAPTER 3
Remembering and Forgetting
How the brain builds memories … why we sometimes remember what never happened
CHAPTER 4
The Importance of Being Social
The fundamental role of human social character … why Tylenol can mend a broken heart
PART II
The Social Unconscious
CHAPTER 5
Reading People
How we communicate without speaking … how to know who’s the boss by watching her eyes
CHAPTER 6
Judging People by Their Covers
What we read into looks, voice, and touch … how to win voters, attract a date, or beguile a female cowbird
CHAPTER 7
Sorting People and Things
Why we categorize things and stereotype people … what Lincoln, Gandhi, and Che Guevara had in common
CHAPTER 8
In-Groups and Out-Groups
The dynamics of us and them … the science behind Lord of the Flies
CHAPTER 9
Feelings
The nature of emotions … why the prospect of falling hundreds of feet onto large boulders has the same effect as a flirtatious smile and a black silk nightgown
CHAPTER 10
Self
How our ego defends its honor … why schedules are overly optimistic and failed CEOs feel they deserve golden parachutes
Acknowledgments
Notes
PROLOGUE
1. THE NEW UNCONSCIOUS
2. SENSES PLUS MIND EQUALS REALITY
3. REMEMBERING AND FORGETTING
4. THE IMPORTANCE OF BEING SOCIAL
5. READING PEOPLE
6. JUDGING PEOPLE BY THEIR COVERS
7. SORTING PEOPLE AND THINGS
8. IN-GROUPS AND OUT-GROUPS
9. FEELINGS
10. SELF
Index
ABOUT THE AUTHOR
ALSO BY LEONARD MLODINOW
Copyright
